Introduction to Entrepreneurship
About the Course
- Course Language: Arabic
- Participation certificate:yes
- Course fees: free
Edraak offers an online free course about entrepreneurship. In this course we will examine the dynamic process of creating and building an entrepreneurial start-up throughout its life cycle: from idea to start-up. We will examine new start-up ideas, their sources and how to evaluate them and many other concepts of entrepreneurship.
Throughout this course, we will use numerous case studies of Arab entrepreneurs and discuss their journey to start and grow their companies. We will also identify resources that can help you as you start your business.
What you will learn:
 Getting to know entrepreneurship closely by reviewing stories of the most famous Arab entrepreneurs.
 Study the life cycle of an emerging company.
 Strategies of evaluating the ideas of the projects and their feasibility for investment and development and how to design the business model.
 How to develop a project idea into a business model.
 How to identify the target customers and understand their needs.
 How to identify the process of “market research” through the main questions addressed to the customer.
 Study distribution channels and correct client access strategies.
 How to look for ways to fund startups.
 How to prepare future income statements by forecasting income and expenses and preparing estimated income statements.
 The role of technology in project development and its use in understanding internal communication processes.
 Hoe to identify key marketing types such as promotion, presentations, PR and creative marketing.
 The concept of failure or lack of success and the reasons that prompt the start-up companies to reach such results and the right time to stop completely.
 Study failure management through financial and legal risk management, reputation management and others.
 The reasons for expanding and developing a project and how to do it.
 Growth strategies that include penetrating the market, knowing the customer segment accurately and familiarity with neighboring products and then regional and international expansion.