Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
Information about the course:
- Length: 9 Weeks
- Effort: 2 – 4 hours per week
- Price: FREE
- Institution: IIMBx
|Indian Institute of Management Bangalore
|YES with fees
According to world-renowned management consultant, Peter Drucker,
“Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”
While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.
In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.
You will learn how marketing serves as a key element within an organization’s strategy.
What you’ll learn :
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4Ps of marketing: product, price, place and promotion
About Indian Institute of Management Bangalore :
Free online courses from Indian Institute of Management Bangalore
Indian Institute of Management is committed to greatness in instruction, and our vision is to be a worldwide, eminent scholarly organization encouraging greatness in the executives, development and enterprise for business, government and society. Alongside 11 disciplinary zones, we have ten focuses of greatness that offer courses and lead inquire about on fascinating inquiries confronting different parts of industry.
We are resolved to have profound social effect utilizing innovation empowered training. Towards this end, we offer Massive Open Online Courses (MOOCs). We are the first administration school in Quite a while to offer MOOCs on the edX stage. We are additionally the organizing foundation for the executives instruction for SWAYAM, GoI’s online training stage.
We have an energetic Student Exchange Program with a few accomplice colleges crosswise over North America, Europe, Asia, Australia, and South America. We have profound commitment with universal systems, for example, the Global Network for Advanced Management, which incorporates 30 prominent business colleges around the globe, and the Partnership in International Management (PIM), a consortium of in excess of 60 driving worldwide business colleges around the globe.